For brands & professionals who believe experience matters

Become the #1 choice for the people you want to serve

At Aveny, we partner with experts, tastemakers, and visionary leaders to create businesses of refined elegance. From brand identity and client journeys to digital tools and physical environments, we help you design signature experiences that elevate every touchpoint and cultivate growth grounded in wellbeing.

intentional touches

Every touchpoint is either designed or defaulted

Every moment a potential client encounters your business is a touchpoint. The first time they hear your name. The website they check before deciding whether to reach out. The email that arrives – or doesn’t. The proposal. The onboarding that begins the moment they say yes.

Each touchpoint forms an impression. Unlike the work itself – which clients evaluate later – these moments are judged immediately, on feel. On whether the experience communicates: this business has thought about me here.

Most businesses manage a handful deliberately. The ones people choose first design the whole sequence – including what they remove. The friction, the fear of making a wrong decision, the waiting, the unanswered questions that quietly signal: not quite ready.

our methodology

The Signature Experience Design Framework

The SignED Framework is Aveny’s proprietary architecture for designing a Signature Business – experience-led, systems-informed – so growth becomes clearer, calmer, and more sustainable over time.

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The principles that guide how we design for growth & Wellbeing

signature experience is a growth lever

We believe intentional experience is not a cost center – it’s what drives growth. It engages the mind, runs on solid systems, appeals to the senses, and earns the heart. When those four qualities align, every touchpoint pulls in the same direction, and growth stops depending on you pushing it.

Presence and absence are both designed

We believe a great experience has two dimensions: what you intentionally create, and what you intentionally remove. The intentional creation of moments that make your clients feel safe and appreciated. The intentional removal of friction, confusion, fear of making the wrong choice, and waiting. The businesses people choose design both sides of the equation.

be the guide your people need

We believe in guiding people down the pathway that matches how they decide, not the one that’s easiest for us to run. Every touchpoint answers the next question before it’s asked – that’s what makes the journey feel clear instead of chaotic.

Digital Wellbeing Over stress & Noise

We believe technology should help you, not drain you. Fewer tools, calmer systems, intelligent automations that support life, work, and growth – the systems side of the equation that keeps momentum sustainable over time.

How can we help?

Signature Brand

Design your brand identity, positioning, and messaging. The strategic foundation that makes every other investment – your website, your marketing, your sales – more effective.

Starting at €5000

Signature Website

Get a strategic website that earns trust before the first conversation. Designed around your positioning, structured for conversion, and built to make the right people feel like they’ve already found what they were looking for.

Starting at €3000

Signature Engine

Map, design, and install your full client experience engine, from first encounter to referral. Every touchpoint, every stakeholder, every tool and asset is designed so the experience is consistent, effortless, and helps you grow sustainably.

Starting at €9000

Signature Strategy

Not sure where you should start? Need a complete overhaul of your marketing, sales, and client experience? Looking to launch something new? Let’s schedule an intensive strategy session.

about

Hi, I’m Tiina

I’ve built industry-leading businesses for over 20 years. Before stepping into creative entrepreneurship, I spent 10+ years as a corporate IT, process, and product management leader, overseeing multi-million-Euro client deliveries and a global team of 300+ professionals. I hold a Master of Science in Systems Engineering, a Bachelor’s in Business, plus multiple diplomas in marketing, web, interior, and graphic design.

Originally from Helsinki, Finland, I now live in the Swedish countryside with my husband, our two kids, and a spoiled Staffy.

I launched my first business in the home décor space, scaled it to 17+ international markets – and discovered that what people were actually buying wasn’t the product; it was the experience of choosing it. A few years in, I went back to what I’m actually best at: building systems and signature experiences for brave, cool tastemakers and leaders in design and beyond.

Since then, I’ve grown hundreds of brands and businesses on the power of systems – where a signature experience isn’t a nice extra, it’s one of the core systems we always install. From home décor products to premium design services, B2B SaaS to luxury spas, I’ve seen firsthand what happens when the systems behind a brand actually hold together: forgotten in the feed becomes front-of-mind, booked out, sold out. Today, I work as a marketing & client experience leader with design, lifestyle, and wellness brands, hospitality companies, and cool SaaS scaleups, and I own Aveny and Design Tastemaker – popular newsletter for design businesses.

I built Aveny because I kept meeting founders solving the wrong layer of the problem. Most stop at the visuals – the logo, the colours, the fonts. Others chase storytelling and copy, but skip the strategic foundation a brand needs before it can make real decisions about pricing, sales, service, and growth. So I built what I wished existed: SignED Framework, an architecture that turns brand, digital systems, customer journey, and physical space into one signature experience instead of five disconnected projects.

Engineer by training. Designer at heart. Systems thinker by nature.