For designers, architects, and creative professionals, your website is more than an online portfolio – it’s the digital centerpiece of your business. It should attract the right clients, reflect your unique style, and connect seamlessly with your client booking process.
Too often, business owners invest in beautiful sites that don’t generate inquiries, perform poorly on search engines, or feel disconnected from their business systems. Asking the right questions upfront ensures your site become the powerhouse it needs to be.
Here’s a list of essential questions to ask a web designer, plus how Aveny answers each one – to ensure you end up with a site that’s beautiful, strategic, and built to support your business long-term.
How will you ensure my website attracts the right clients?
A design-forward website must do more than look good; it needs to target and convert your ideal clients. This requires a deep understanding of your audience, from the aesthetic they’re drawn to, to the language that builds trust and urgency. The best sites lead visitors down a clear path toward contacting you.
The Aveny Way
We start every project with a strategy session focused on audience alignment. For clients who need extra clarity on brand voice or positioning, our Signature Profile framework is available as an optional starting point to refine how you present yourself before we build your site.
How long will the project take from start to finish?
Timelines vary depending on scope, but your designer should provide realistic expectations. This avoids rushed builds that cut corners, or drawn-out projects that never seem to launch.
The Aveny Way
Not all websites require the same timeline. Some businesses need a polished site live fast – while others require complex builds with advanced features. It’s important to know what options exist and which fits your stage of business.
At Aveny, we offer three website packages:
- Aveny Essentials: Installation of your chosen Signature Website suite with guided setup and brand customization, ready to launch with ease.
- Aveny Custom: A fully functional custom website launched in a few days, perfect for those who need a fast, professional site delivered by us.
- Aveny Bespoke: A premium, highly tailored website designed for complex needs (e.g., e-commerce, membership sites, or large portfolios), typically completed over 2–6 months depending on scope.
Read more: Custom vs Bespoke – Which Website Package is Right for Me?
What does your design process look like?
A clear, structured process prevents confusion and keeps the project on track. Without it, web design can drag out for months, with unclear deliverables or expectations. You should know how your designer gathers information, when you’ll see drafts, and what’s expected from you.
The Aveny Way
For Aveny Signature, our process is streamlined:
- Book & Contract: Secure your project date and sign your agreement.
- Prep & Design Work: Complete your welcome kit and content prep.
- Strategy Call: 90-minute session to define goals and finalize design direction.
- Design Day: We build and launch your website in one day.
- Support: 30 days of email support plus training videos and a 30-day Wellbeing Check.
For Aveny Bespoke, we follow a similar structure but with extended phases for strategy, custom design, development, and testing.
How do you handle revisions and feedback?
A structured revision process keeps projects efficient and collaborative. Without it, launches drag out and expectations misalign.
The Aveny Way
For Aveny Signature, feedback happens live during the Design Day. For Aveny Bespoke, we include two structured revision rounds per phase, supported by walkthrough videos so you can review with clarity.
What do I need to prepare before we start?
Preparation ensures a smooth build. A good designer provides clear instructions for content, branding, and tools so nothing gets missed.
The Aveny Way
We provide a welcome kit outlining exactly what to prepare: images, copy (with guided templates), brand assets, and access details if migrating from an old site. Need help refining visuals? Our Mini Brand Makeover add-on refreshes colors, fonts, and style for a cohesive look before launch.
Here’s also a simple guide for preparing for your your website & managing it
Will my website be optimized for SEO, speed, and mobile?
Even the best-looking site fails without performance and visibility. SEO and mobile optimization are critical for attracting inquiries and improving client experience. SEO and performance aren’t extras – they’re the foundation of a high-performing site. Without them, even great design fails to drive inquiries.
The Aveny Way
We build exclusively on WordPress implementing SEO-friendly structures, fast load times, responsive design, and secure hosting.
Can you integrate my website with my tools (email, booking, CRM)?
Your website should work seamlessly with your backend tools to automate workflows and streamline client management.
The Aveny Way
We integrate platforms like Calendly, MailerLite, Flodesk, Dubsado, and Google Workspace to streamline your workflow from first visit to booked client.
What platform do you design on and why?
Choosing the right platform affects everything from performance and scalability to how easily you can update your site. It should align with your current needs – and grow with your business.
The Aveny Way
We design exclusively on WordPress, a powerful platform that supports both creative flexibility and long-term growth.
WordPress is ideal for service-based businesses who need full creative control, advanced SEO capabilities, and flexibility for future expansion.
Will I be able to manage my website myself?
A website should be a tool you control. The ability to make updates independently saves time and gives you flexibility as your business evolves.
The Aveny Way
We use WordPress for flexibility and scalability. You’ll get custom training videos so you can update projects, text, and visuals yourself.
What support do you provide after launch?
Post-launch support ensures you feel confident managing your site and addressing any early questions or tweaks.
The Aveny Way
We include 30 days of email support plus training videos and a 30-day Wellbeing Check. Afterward, our Digital Wellbeing service offers hosting, security, site management, and content updates so your website stays fast, secure, worry-free, and up-to-date.
What’s included in the cost and are there any additional fees?
Understanding exactly what’s included helps you avoid unexpected expenses and ensures your investment aligns with your goals. A transparent designer should outline what’s covered and what’s not from the start.
The Aveny Way
Our pricing includes:
- A fully customized website design on WordPress
- Strategy session(s) to define goals, target clients, and design direction
- Content organization tools (branded folders, templates, and checklists)
- Two structured revision rounds (for Bespoke) or live feedback (for Design Day)
- Mobile-optimized, SEO-ready, and built for high performance
- Platform training videos so you can manage updates yourself
- 30 days of post-launch email support and a 30-day Wellbeing Check
What’s not included:
- Premium plugins or third-party app costs (if requested)
- Copywriting (though guided templates are provided; copywriting is available as an add-on)
- Ongoing maintenance (available via the C/O Aveny Digital Wellbeing service)
This approach keeps your costs clear while giving you full ownership and control over your site.
Websites by Aveny
We offer two clear ways to begin your journey with Aveny – choose the one that best fits your needs.
Aveny Essential
An installation & light branding for your chosen Signature Webs Suite.
Aveny Custom
A custom website tailored to your brand with strategic design and smooth functionality. Ideal for experts, professionals, and small businesses.
Aveny Bespoke
Our signature experience goes beyond your new website – it’s a guided journey of strategy, consulting, and design, crafted to embody your brand’s essence and create a timeless digital presence.
