Pretty websites attract. strategic websites convert.
Your website
Must do both.

Strategic Digital Experiences that position you as the Industry Leader

With almost 20 years of experience in business consulting, technology & design – I’ve learned the secrets to websites that convert and position you as the experts your people are looking for. Now my mission is to build websites that turn you into known, trusted, and fully booked tastemaker in your industry.

done in one day!

Book Design Day, and by nightfall, your site is live. Up to 6 custom pages, built to look sharp on any device, ready to start selling the moment we hit publish.

Hello – I’m Tiina


I’m not your typical “web designer,” and truthfully, I don’t identify with that label.

I’m a technology & growth systems consultant with a Master of Science in Systems Engineering and Business, along with multiple diplomas and 20+ years of experience across marketing, digitalization, experience design, graphic design, interior design, and web design.

I’ve served as a systems consultant, CMO, and coach to some of the most exciting brands in the world. My work sits at the intersection of strategy, design, systems & human behavior – where digital platforms become the centerpiece of how you work, serve, and grow.

I’m based in Sweden, serving clients globally.

I created this collection specifically for the A+D industry because traditional web design often ends at either portfolio websites or standard looks – yet your work requires a digital presence that goes deeper, guiding clients, showcasing expertise, and supporting a sophisticated service experience.

Design is personal. It’s high-touch, high-trust, and rooted in the way you think, create, and lead clients through transformation. It’s a luxury service with responsibility for large budgets and projects, and your website needs to reflect that. Your website should pre-qualify inquiries, communicate your uniqueness with clarity, built trust, and present your work in a way that communicates your expertise, taste, and professionalism.

Each style is crafted by my team and me – blending strategy, systems, and refined aesthetics to support the way modern design businesses operate. And when we work together, we’ll customize every detail so your new website feels as unique and distinctive as the value you create.

signature website
€3000 (excl VAT)
  • Custom Strategy & Setup: Includes strategy and design calls plus full installation, configuration, and creative customization of up to 6 essential, money-making pages (you can request more pages).
  • Conversion-Ready Features: Lead generation system, seamless booking forms/applications/calendars, and authority-boosting elements designed to attract and convert clients.
  • Optimized Experience: Laptop, mobile and iPad optimized layouts with adjustments, basic SEO setup, and full testing for functionality, performance, and readiness.
  • Messaging & Copy Toolbox: Access to our unique SIGNE AI that helps you create the copy that your new website deserves.
  • Ongoing Help & Care: Customized education package, 30 days of post-launch email support, 60 days of hosting, care & maintenance, and free access to our step-by-step training so you can manage and grow your business with confidence.
  • Flexible Options: Quick start dates and payment plans available.

Your website is more than a nice-to-have; it’s your most powerful Growth Tool.

When designed with positioning and conversion strategy, it becomes a signature digital experience that transforms the Right Visitors into loyal clients and partners.

Read more

Refresh your brand’s look with curated fonts, refined color palette, a wordmark logo, and thoughtfully selected imagery. Ideal if your brand feels outdated or if you’re unsure where to begin, this makeover gives you a sophisticated foundation to move forward with confidence.

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Celebrate your launch in style with custom graphics and a short branded video to introduce your new website. Designed to make your website launch feel polished, professional, and exciting.

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We equip you with the knowledge and tools to design your brand, grow your business through steady website traffic, consistent communication, and smart, strategic decisions.

HOW IT WORKS

Our Signature Website Process

Our process for creating a beautiful, fully customized website for your business is clear, collaborative, and strategic – guiding you from strategy to design, development, and launch with ease and elegance.

Book Your Project

Prep Work

  • Access our client portal & receive the step-by-step Project Plan.

Strategy & Content

  • Receive a summary of your Website Strategy and Messaging & Content Guide.
  • Complete your content and upload images using our simple tool.
  • Submit your brand elements (if you have booked Mini Brand Makeover, we’ll take care of this).
  • Schedule your Design Call.

Design Plan

  • Within 24hrs, you’ll receive your Website Design Plan.
  • Schedule your Design Day (exciting!!)

Design Day

  • The Big Reveal: We present your website, and you get to go through it and request any revisions within 24 hours (Mon-Fri).
  • We’ll make any agreed changes to your new website within 24 hrs (Mon-Fri).

Support & Training

  • Enter complimentary 60-day C/O Aveny Digital Wellbeing (hosting, maintenance & security service).
  • Receive website training, playbooks, and recommended tools.

OPTIONAL: We can continue working on any additional services, for example: content packages, case studies, sales & marketing systems, additional pages, Google Business, Google Analytics…

Wellbeing Check

OPTIONAL: Sign up for a C/O Aveny Digital Wellbeing plan if needed. If not, you have additional 30 days to move your website to your own hosting, maintenance & security service.

YOUR WEBSITE SHOULD BE THE #1 MONEY MAKER in your design business

(because I believe your time & skills are better used to deliver amazing work to your clients)

What Exactly is a money-making page?

Excellent question.

After almost two decades helping businesses grow, I’ve learned a thing or two about creating assets for your business. And while I’m passionate about good design, I love helping you make money doing what you love even more.

A money-making page is a page on your website that directly supports your business growth goals – whether that’s attracting new leads, converting inquiries into paying clients, or nurturing relationships that lead to future work. It’s not just a “pretty” page. It’s a page that is:

  • Strategically designed – with a clear purpose and outcome in mind
  • Designed for conversion – guiding the visitor toward a next step (inquiry, booking, download, call)
  • Aligned with your brand – building trust and reinforcing your premium positioning
  • Authority building – with design elements that position you as a trustworthy company
  • Optimized for user experience – fast, intuitive, and easy to navigate
  • Attracting clients – built with the best SEO practices and lead generation methods in mind

When done right, a money-making page feels like a natural, compelling invitation positioning your company as the #1 choice for the right client.

Fully Customized to your brand

designed to make money

search engine optimized

easy to add content & updates

great support & guides

Professional Care & Maintenance plans

2 Months of Premium Hosting & Maintenance Included

Your new digital home needs caretaking. That’s why your website comes with two months of premium hosting, security, and ongoing maintenance – managed by our C/O Aveny Digital Wellbeing team.

Enjoy total peace of mind while we monitor, update, and protect your site behind the scenes.

You can choose to move your website to your own hosting anytime, or continue with us for ongoing care starting at €45/month.

Questions?

preparations

You’ll need to have your domain name registered. You’ll also need hosting, here are two options:

  • OPTION 1: You need to sign up for a hosting deal. We recommend SiteGround for all small/midsize businesses. Don’t know how? We’ll guide you through it!
  • OPTION 2: We will host your website & take care of everything. Check out the Digital Wellbeing Packages by Aveny.

If you’re not sure yet what to do, let’s discuss it in the Website Clarity Call!

Not really. But if you have one, that’s awesome!

Exceptional photography is one of the most powerful elements in your website design. We recommend collaborating with a professional photographer to capture images that truly reflect your brand.

To make this effortless, we include a detailed photography guide within the client portal – ready to share with your chosen photographer so every essential shot is beautifully captured.

If you already have a website, we provide a mechanism to transfer your existing text and images to us. We can also help with migration of your blog posts for an additional fee.

We will provide you with all materials and training so you can submit the brand materials we need to start designing your website.

In case you want our help to design your brand, we have several options:

  • we provide a brand training that helps you create your brand visuals (included)
  • you can also add a mini brand makeover to your package ($450 + ev VAT)
  • you can book a full Signature Brand Consulting Program where we develop your complete brand identity, positioning and messaging ($5000 + ev VAT)

No, but we provide a complete copy guide and training that helps you decide what texts to add to your new website (or use AI to create perfect texts!)

If you want us to create the messaging & content, we offer it as an additional service at a fixed price of $1800 + ev VAT (6-page website).

PROCESS

We will design and launch your website in one business day. This requires that all materials, such as copy, images, and brand aesthetics, are submitted seamlessly.

There’s no deadline for submitting your material. When you’re ready, you can book your slot on our Design Day calendar.

You can book today, and get your project scheduled for the coming 3-7 days.

No.

We will build your website on our side, and once we’re ready, we will just launch it on your domain.

We accept all major credit cards or an international bank transfer. You can choose to pay the package in full or in 3 monthly installments (card only).

Kindly note that we do not ask for or store any credit card information, but work with accredited financial institutions such as Stripe and Klarna.

We accept EUR, SEK & USD.

DESIGN & FEATURES

Fully.

We tailor the design to fit your brand’s unique identity. We choose one of our signature styles as a starting point and make it unique to you by customizing it with your color palette, logos, copy, images, services, products, and company details to make sure it aligns perfectly with your vision.

Of course!

We select a starting point and choose all the elements to match your exact taste and style. We have hundreds of elements to choose from, and we can customize everything to you!

No problem!

Let’s discuss the style direction in the Website Clarity Call!

All our websites are built on WordPress, the leading website platform on the Internet. We use the best tools to create all design elements. These tools allow you to easily add more elements, pages, and content should you need that.

E-commerce, courses, and memberships typically require more time and a different budget to set up. However, the foundation we create for your site is designed to grow with you.

When you’re ready, we can expand the scope to include these features and seamlessly integrate them into your existing site.

We create the essential money-making pages for premium service firms. We also add legal pages such as Privacy Policy & TOC.

If you need additional pages, let’s discuss them during the Signature Website Clarity Call.

We can add those to the scope for $ 1,000 – $3,000, depending on your chosen toolkit. If you don’t know what tools to use, book the Signature Moments 1-day intensive, so we can map everything for you!

POST-LAUNCH

You bet!

After we have launched your website, we offer 30 days of email support and 60 days of hosting, maintenance, and security, all managed by our boutique design & consulting firm, Aveny!

We welcome all additions to your website.

Of course!

You’ll get a complete training that you can watch as many times as you wish!

YES!

Check out the C/O Aveny Digital Wellbeing Solutions. We always include 60 days of C/O Aveny service, so you are not in a hurry to decide it now.

We book a quick call to make sure everything works as you wanted.

THE AVENY DIFFERENCE

Most web designers can build pretty sites – we design Strategic Digital Experiences that position you as the Design Industry Leader and make it easy for clients to say Yes to working with you


(and yes – we do pretty, too)