If you’re a designer, coach, or creative entrepreneur, chances are you’ve asked yourself this question at some point:
👉 “Should I build my website on WordPress, Squarespace, Wix, Webflow… or something else?”
It’s a fair question. Today, there are more tools than ever promising you an easy, beautiful, “all-in-one” site. But here’s the truth: not all platforms are built equally, and your choice today will affect your business tomorrow.
If you’ve been shopping around for website platforms, you’ve probably seen names like Squarespace, Wix, Webflow, or Showit. They all promise easy setup and beautiful design “without the hassle.”
At Aveny, every single website we build is on WordPress, because it’s the only platform that gives our clients true ownership, future growth potential, and freedom from lock-in.
And for new businesses that just need something lean to get started, we’ve created our own Aveny Essential Package – a complete website that can easily grow into a full brand platform later.
Let’s break down why we prefer WordPress.
You Own It (No Lock-In)
Your website isn’t just decoration. It’s an asset – your digital headquarters. That means you should own it outright.
- With WordPress, you own your files, your content, your database, and your hosting. You can move it, back it up, or scale it however you need. Any (WordPress) web developer can help you with your website so you’re not locked with one supplier either.
- With Squarespace, Wix, Showit, or Webflow, you’re renting. You’re tied to their platform, their hosting, their pricing tiers, and their limitations. If you outgrow them, you rebuild from scratch. If they decide to change pricing, there’s not much you can do about it.
We don’t believe in renting your brand’s future. We believe in owning it.
Costs That Make Sense
Closed platforms look affordable up front, but as soon as you need e-commerce, more contributors, or advanced features, the monthly fee jumps. You end up paying more, for less flexibility.
With WordPress:
- You start small (with affordable hosting).
- You add only what you need (plugins, premium tools).
- You scale without having to “upgrade to the next plan.”
That’s cost-efficient, predictable, and smart.
Built to Grow with you
Your business will evolve – and your website should evolve with it.
WordPress is infinitely flexible:
- Add a shop when you’re ready.
- Add courses or memberships.
- Add booking systems, client portals, or directories.
- Or even go fully headless (connecting to apps, newsletters, or mobile).
With WordPress, you never hit the ceiling. With other platforms, you do.
Simple for You to Use
The modern WordPress editor is made for non-techies. Updating text, swapping images, or publishing new content is as easy as editing a document.
That means you can run your own site day-to-day without fear of breaking it.
What About Startups?
We get it: when you’re just starting, you don’t need a full-scale website. You need something professional, simple, and quick.
That’s why we offer The Essential:
- It’s lean and affordable.
- It’s still built on WordPress.
- And most importantly: it’s designed to grow with you.
So when your business expands, you don’t have to throw it out and start over – you simply build on top of what you already own.
There are lots of website platforms out there. But for us, the decision is simple:
✨ We only build on WordPress.
✨ We never recommend closed, “rented” platforms.
✨ We believe in total ownership and flexibility to do what you want with your most important business asset.
